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Cut+Run edited the campaign.Īccording to Mathery, “The acrobatic moves and obstacle pieces in the Energy spot were rehearsed on the same day of the shoot.
Adobe After Effects was used for all of the end tag animation. Jogger Studios provided the VFX using Autodesk Flame for conform, cleanup and composite work. The spots were shot with minimal VFX, other than a few greenscreen moments, and the team found itself making decisions on the fly, constantly managing logistics for stunt choreography, animal performances and wardrobe. In the purple-shaded Sleep, a lady lies in bed pulling off layer after layer of sleep masks until she just happily sleeps. Meanwhile, Stress, with its purple/blue palette, features a women tied up in a giant ball of yarn, and as she unspools herself, the things that were tying her up spin away. Beauty, with its pink color pallete, features another woman “feeling beautiful” while turning the heads of a parliament of owls. The side-scrolling Energy, which features a green palette, shows a woman jumping and doing flips through life’s everyday challenges, including through her home to work, doing laundry and going to the movies. “We created worlds where everything is possible and sometimes took each product’s concept to the extreme and other times added some romance to it.”Įach spot imagines various benefits of taking Olly products. “Our vision was to tell a cohesive narrative, where each story of the supplements spoke the same visual language,” Mathery explains. The directing duo of Erika Zorzi and Matteo Sangalli, known as Mathery, highlighted the brand’s products and benefits by using rich textures, colors and lighting.
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